Meet The Digitizing Diva!

Rosalind Beck, "The Digitizing Diva" is a former Cisco Technical Trainer turned embroidery fanatic. Growing up in the 70's, her mother owned 'The Initial Stitch' embroidery shop in Wellsley Massachusetts. The machine her mother owned (and still does) is a Meistergram, with a panographic arm. She spent many hours after school in her mothers shop playing with the embroidery templates and telling her mother she could "carve" new templates for new designs! She was always looking for new and exciting designs and more over, ones that she could create!


Early in her technical career, Rosalind cut her teeth working as a telephone tech support agent supporting brand name computers for the retail public. Soon she realized she had a talent for telephone technology, and went behind the scenes helping to upgrade or setup call centers around the USA and Canada.
After paying her dues in integration of call center technology, she became a Technical Trainer of call center software (Cisco's ICM).

After the economic slow down of 2001, she changed careers into the arts and went shopping for a computer based embroidery machine for herself.  Rosalind discovered the embroidery software world after buying her BERNINA 730e and fell in love! Ever looking for more creative possibilities she explored and mastered many more software packages.

Using technology and her love for embroidery Rosalind brings a wealth of knowledge and experience to her instruction.